Graham Singleton

Graham founded Make Yourself in 2006 and has  worked with over 40 companies including Google, P&G, AstraZeneca, Landor, Starcom , OMD, JWT, Iris, Ogilvy, Publicis, Emap, News International, IPA, JPMorgan, Barclays, Deloitte, Citibank, American Express, MoneyGram, HSBC, TNT, ING, ABN AMRO and Great Ormond Street Hospital.

Graham has commented on marketing, media and training-related issues in The Daily Telegraph and the Financial Times as well as on BBC national radio and TV.

Prior to starting Make Yourself Graham worked at advertising agencies O&M, Y&R, DMB&B and Leo Burnett. He also worked at the innovation consultancy The Value Engineers and started his life as a brand manager at P&G.

During his years in ad agencies Graham worked with brands and companies including Guinness, Pirelli, Unilever (various brands), Ford, P&O Cruises, Kellogg’s, Barclays, Sky, RHM, Hasbro, Colgate, Pampers, COI (Royal Navy, Royal Marines and Territorial Army), Dairy Crest and Kodak.

Anthea Willey

Anthea runs Presentation, Negotiation and Influencing Skills workshops and coaches individuals on presentation delivery and personal impact.

Before joining Make Yourself in 2011, Anthea worked in ad agencies for seventeen years.  At Ogilvy she cut  her teeth on brands including Lucozade, Dove for Unilever, Kodak, The Samaritans, BUPA and Kimberly-Clark’s Huggies.  At Leo Burnett, she ran a major chunk of international Procter & Gamble business and led the award-winning Dept. of Health NHS Recruitment account.   At JWT she worked with De Beers and Kraft and was Head of Account Management leading a department of over 75.  She then joined M&C Saatchi to work in New Business and ran M&C’s Olympic Development Authority account.  Anthea has always had a natural interest in people development, and during her years in adland was heavily involved personnel recruitment, management and training.

Since joining Make Yourself in 2011 Anthea has trained teams at Google, IBM, LinkedIn, Ogilvy, M&C Saatchi, Starcom Mediavest, The Guardian, Metro, The Zygos Partnership, The National Trust, Pabulum, Qubit, Weve, Nomura and Zenith Optimedia.

Anthea has an MA in Modern History from St Anne’s College, Oxford and is a Results/ICF accredited coach.

Kathryn Hide

Kathryn specialises in coaching business professionals, developing their voices using techniques practised by singers and actors.

Kathryn trained at the Guildhall School of Music and Drama and then sang with Glyndebourne, the Wagner Festival at Bayreuth in Germany, Opera Factory and English Touring Opera.

She regularly performs  in concerts around the UK and manages to squeeze in the odd operatic performance, including The Countess in The Marriage of Figaro.

Alongside her busy opera schedule Kathryn is also a successful singing teacher.

As a Make Yourself voice coach Kathryn has worked with many Make Yourself clients including Google, Ogilvy and Procter & Gamble.

Jodi Rilot

Jodi delivers our team effectiveness and leadership programmes.  She is an accredited coach, specialising in 1:1 development coaching and team coaching with senior teams.  Jodi joined us after holding senior leadership positions at FTSE 100 companies such as BT Group, ITV and BAA.  Jodi specialised in coaching and leadership development after a consultancy career in change management with Andersen Consulting (Accenture).  Jodi also delivers our Leading through Change modules.  Her work as a consultant included clients such as The Football Association, Barclays Retail Bank and the Department for Work and Pensions.

Jodi helps our clients to understand the outcomes they hope to deliver as a result of embarking on a leadership programme.  She likes to explore what happens in between and after the interventions. In doing so, she aims to help clients to understand how their culture impacts upon the success of leadership programmes.

Zena Deane

Zena is Make Yourself’s office manager, working behind the scenes running operations including finance, venue hire and international travel.

Zena has over ten years’ experience in conference production and training with a specific focus on financial services.

Prior to joining Make Yourself, she was Business Development Manager for the training arm of the Securities Institute (now the Securities and Investment Institute) in the City of London.

She is very experienced in financial products across multiple geographies and was heavily involved in the development of new international examinations for the financial services sector in emerging markets including Greece and Lebanon. During this time she worked with clients in the US,  Europe and the Middle East to develop effective training programmes for their back and middle office staff.

Phillipa Coan

Phillipa is a psychologist, coach and behaviour change specialist.


For the last ten years she has been working as a business psychologist driving change to improve organisational performance. Previous clients have included Maersk Oil, Lego, Oxford City Council, Galvan Luxury Fashion, WSP, NHS, Harveys and Benson for Beds, and she has worked for over seven years with RBS. She has significant expertise in changing behaviours and cultures at work and has completed a PhD in this area. She delivers Make Yourself’s Leadership Programmes, with a particular focus on Coaching for Managers, High-Performing Teams and follow-up 1:1 and Team Coaching. She also delivers programmes on behaviour change, corporate sustainability and decision making.


Phillipa’s specialist areas of 1:1 coaching include: Managing performance anxiety; Making an impact at work; Improving business relationships; and Career decision making. She also works with Teams to improve their collective capacity to deliver. With an academic post at the University of Leeds, Phillipa embeds the most cutting-edge academic research into her work.


Phillipa has a Practitioner Diploma in Executive Coaching and a Systemic Team Coaching Certification from the Academy of Executive Coaching. She is also a chartered member of The British Psychological Society.

Natalie Bagnall

Natalie is a Leadership trainer and Coach, with particular expertise in Sales.

With ten years’ experience in senior Sales roles at Google, and accredited by the Michael Smurfit School of Business and Irish Management Institute, Natalie combines deep business experience with advanced techniques in executive and team coaching to provide transformational leadership support to both businesses and individuals.

With a total of 25 years’ experience in commercial sales and business development she has built award-winning commercial cultures, and developed and managed large sales teams across multiple European markets, always ensuring a strong focus on people development, diversity and inclusion.

She has first-hand experience in tough business conditions and competitive industries and so understands instinctively the challenges that others face.

Natalie has coached many leaders across Europe and has designed and delivered a customised leadership program for VHI with the Irish Management Institute in 2018. She worked in partnership with Citibank to bring their emerging senior leaders to Director level. She is currently working with PwC on a similar project, and helping the Dublin Business School launch Eleven – a leadership course backed by neuroscience brought to Ireland by Kaplan.

Natalie is an energetic and enthusiastic coach, connecting quickly with people and building empathy with ease.

Paul Phillips

Paul delivers training to help people manage pressure and stress and build the resilience they need to operate successfully within a fast-paced business environment.

He spent over 25 years in advertising agencies in both the UK and US, with spells at Ogilvy, FCB and VCCP, advising some of the largest clients in the world, including Levi’s, P&G, Diageo, Nestle, Shell, AT&T and GSK.

While at VCCP he founded and led the specialist agency VCCP Health, where he first became interested in mental health.

He has trained teams within a wide range of organisations including Adobe, adam&eveDDB, McCann, The Marketing Society, VCCP and the Unlimited Group.

He roots his training in the science of how the body responds to pressure and offers a very practical and comprehensive approach, geared to the specific stresses we face in business life.

Hope Timberlake

Hope is an executive coach, communication specialist and workshop facilitator who helps leaders improve their workplace influence and performance. Her workshops and executive coaching focus on persuasive communications, leadership skills, influencing and developing others. She delivers Make Yourself’s Presentation Masterclass, Effective Influencing, Storytelling and Negotiation workshops in the US.


By creating rapport and building trust, Hope successfully coaches clients to excel as communicators and managers. Her energetic, creative, results-oriented approach makes her training and coaching sessions fun, engaging and impactful.


Hope began her communication career over eleven years ago in the public relations world, pitching and preparing advertising and technology executives for main stage conference speaking events. She has since worked for Decker Communications and RogenSi.


Hope has coached and trained executives across industries at companies including Autodesk, Bank of America, BlackRock, Microsoft, Nestlé, J.P. Morgan, Razorfish, Silicon Valley Bank, VMware and AirBnB.


Hope earned her Bachelor of Arts degree from Duke University and completed a Masters degree at University of California, Berkeley. She lives in San Francisco with her husband and two children.

Jonathan Lewis

Jonny has fifteen years experience delivering Presentation and Influencing Skills training to the corporate world.  He draws on his army, drama school and business experience to vividly animate how we can influence status and perception for personal and commercial success.

Jonny’s clients have included American Express, Citibank, HSBC, Lloyds, Prudential, M&G, Roland Berger, Aspen Re, Yahoo, Motorola, JWT, Starcom Mediavest, Ogilvy, IPA, AstraZeneca, Simply Health, NARS Cosmetics, Disney, EMI, Telegraph Media Group, Betfair, BT, The Met Police, Yorkshire Water, Aramco, Anglia Ruskin University, and The London Business School.  He has trained teams all over Europe, Middle East, Asia, and the US.

An ex-army scholar, he has a degree from Exeter University in Politics & Society, and is a graduate of the Guildhall School of Music and Drama.  He has worked extensively as an actor, writer and director for twenty years, and has won a number of awards for his work.  Most recently, Jonny wrote and acted in the comedy “Pitch Perfect’.

Jonny is creative, energetic and teaches with a great sense of fun.

Louise Crane

Louise is a Make Yourself voice coach who co-facilitates the Presentation Masterclass course, helping attendees make the most of their voice.

In addition to her work as a voice coach, she enjoys a busy schedule as a classical singer.

Having trained at the Guildhall School of Music and Drama, her operatic work has taken her to Glyndebourne, the English National Opera, D’Oyly Carte and English Touring Opera as well as France, Spain, the Far East and the QE2.  She has appeared as a soloist at every major concert hall throughout the UK and has broadcast on BBC Radio 2, 3 and 4 and appeared on Channel 4.

Having worked at the Birmingham Conservatoire of Music as visiting vocal teacher for the past seven years, she is expanding her work there to help those with performance anxiety.  Louise is also a qualified life coach.

Louise has worked with many of our clients, including Google, AstraZeneca, P&G, Ogilvy and M&C Saatchi.

She helps make our courses exciting events where attendees can find a voice they didn’t realise they had!

James Bacon

James has fifteen years experience facilitating sales effectiveness and presentation skills programs to the corporate world. He is fortunate to have trained and coached people from some of the world’s leading organisations including Google, Amazon, PwC, ANZ Bank, SingTel, King & Wood Mallesons, Fuji Xerox and Toyota.


Since 2007 he has worked extensively with Google in Europe and Asia Pacific creating their Sales Training Academy, consisting of a range of programs that are now being replicated globally. The Academy includes topics such as strategic account planning, building trust with customers, questioning and listening skills, rapport building, presentation and pitching skills, negotiation, closing deals and objection handling. James also runs Google’s One Voice program across the Asia Pacific region. This is Google’s latest presentation skills program and focuses on teaching teams to present more effectively “as one team”.


He is a frequent public speaker and has had a lot of success coaching teams and individuals on major presentations, bids and pitches. Having run workshops across Australia, Europe, China, Japan, Singapore, Hong Kong, the US and India, he is well versed working with different cultures.


James brings substantial commercial experience have held senior consulting roles with two of then ‘Big 5’ Professional Services firms in Australia, as well as sales roles with Fortune 500 companies in London. James has also recently published the sales book “Who’s doing who the favour” which is available on Amazon.

Wayne Stewart

Wayne is a key member of our APAC team and is a sought-after trainer and coach in enhanced sales skills and presentation skills.  He also has 17 years’ experience in sales and marketing roles across Australia and the broader Asia-Pacific region.

Wayne is passionate about evidenced-based best practices in sales and key account management. He is experienced in, and familiar with, most major sales methodologies including SPIN Selling, Miller Heiman (Conceptual Selling and Strategic Selling), Power Based Selling, Professional Selling Skills, and Trusted Advisor/Trust Based Selling. More recently he has been investigating developments in emerging sales practices. This analysis has included the integration of neuroscience-based sales principles with more conventional selling techniques.


Wayne has consulted across a wide range of industries including professional services, financial services, pharmaceutical, recruitment, technology, market research and industrial manufacturing. Prior to this he was the Director of Marketing at Corrs Chambers Westgarth, one of Australia’s leading corporate law firms.

Wayne’s diverse background and engaging manner make him a frequent conference speaker, presenting throughout Asia on sales, marketing and change management-related topics.

Wayne has undergraduate degrees in Economics and Commerce, a Graduate Certificate in Electronic Commerce and an MBA from the Melbourne Business School.

Jeremy Avis

Jeremy has been delivering presentation workshops since 2003 and with Make Yourself has coached teams at Google, ITN and Publicis Groupe.

Other clients of Jeremy’s include London Business School, Unilever, Deutsche Bank, Aon Insurance, Bencards Insurance and Vodafone.  He’s also consulted on Arts Policy for the European Union.

In addition to working with Make Yourself, Jeremy is a professional Singer/Actor.  His work has taken him to world-renowned stages such as at the National Theatre, the Royal Shakespeare Company and Almeida theatre, to name a few.

His compositions and songs have been performed at the Royal Opera House, the London Jazz Festival, Montreal Jazz Festival and WOMAD and his vocal groups are regular contributors on BBC Radio 3.

Jeremy studied psychology and anthropology to doctoral level at Oxford University, which also involved fieldwork research in Cameroon for two years. Recently he has been using these experiences consulting for UNHCR, creating projects to encourage social cohesion in refugee situations in Malawi.

Jeremy brings both his hands-on understanding of the performance process and experience as anthropologist and published psychologist straight to the heart of his teaching and his work.  Jeremy is renowned for his sense of fun, energy and enthusiasm.

Sue Saville

Sue is a highly-experienced broadcast news journalist with more than 20 years’ experience of running media training courses. She spent many years training Royal Naval officers – from the First Sea Lord down through the ranks – and has coached top executives in pharmaceutical and healthcare companies. Sue was the Medical Correspondent at ITV News for 12 years as well as a Senior News Correspondent at ITN, covering national and international events. Her understanding of how to tackle difficult questions and deliver key messages underpins her media interview preparation and issues-handling coaching.

Sue was Chief Correspondent for the breakfast television programme, GMTV, travelling the world to give live and pre-recorded reports. She began her career at the BBC as a graduate News Trainee, then Reporter and Presenter at BBC Breakfast News. Sue worked in radio and television in Hong Kong after graduating from Oxford University with a History degree and from Cardiff University with a Postgraduate Diploma in Journalism Studies.

Sue is in demand to chair conferences and medical symposia; she also makes corporate films and hosts awards evenings.

Suzy Aitchison

Suzy’s extensive experience in theatre and TV both as an audio and visual performer have equipped her to give people in the corporate world fresh insights into their presentational and vocal delivery.  She has worked with a broad range of clients including Google, Euro RSCG, Landor, Ogilvy and Aga.

After graduating from Birmingham University in Drama & Theatre Arts, Suzy has worked extensively in theatre and TV.  She has worked at both the RSC and The National Theatre appearing in the London premiere of Alan Ayckbourn’s ‘House & Garden’.  Her TV credits include ‘Jam & Jerusalem’, by Jennifer Saunders, ‘The Family Man’ with Trevor Eve and ‘Like Father Like Son’ with Robson Green and Jemma Richardson.  She also featured in recent episodes of Doctors, Midsomer Murders, the CBBC series ‘The Revenge Files of Alistair Fury’ and ‘My Parents are Aliens’.  She has appeared in many plays on tour including trips to the Middle East and Asia.

Much in demand as an audio artist, Suzy records talking books for several companies and has won awards for her readings of ‘Bridget Jones’ Diary’ and ‘Olivia’s Luck’.

Gary Lucas

Gary’s twenty years’ experience in the front line, selling, training and managing sales teams, has equipped him to truly understand the tough challenges facing organisations today.  Having sold everything from ad space to high value network solutions, he specialises in improving sales and leadership effectiveness.

Gary initially rose through the sales and management ranks of business media companies including VNU, Dennis Publishing, McGraw Hill, and EMAP before taking senior Business Development roles in the internet and telecoms sectors.

His responsibilities for global sales networks honed his understanding of the international sales process and how to recruit and train people from very different cultures selling into their own local markets in the US, Europe, Asia, and the Middle East.

Since moving into sales consultancy and coaching in 2002, Gary has advised and trained in sales and management in publishing , digital media, financial, pharmaceutical, healthcare, professional services, logistics, software and communications.

Gary uses a variety techniques to teach a combination of hard and soft skills that give you a real edge: how to build trust and rapport by saying the right things in the right way, and how to manage the nuances of non-verbal communication to keep you connected with the person across the table.