Storytelling is our most ancient and prolific art form and is engrained in our minds from childhood. Every day of our adult life we tell and take in stories, we absorb them from every medium and, even when we sleep, we dream in stories.
So imagine if we could harness the power of storytelling for our business? Our Storytelling training course will empower you to do that.
Increasingly companies are recognising the importance of storytelling and how they can inspire action.
- The importance of storytelling in the information age
- How left and right brains are engaged by stories
- How stories act as ‘zip files’, carrying information into peoples’ heads
- Stories as a leadership tool
- Stories as an influencing tool
- How to create and find stories
- Idea driven narratives: analogies & allegories
- The principles of storytelling
- Story structure
- Intent and persuasion
- The voice of the storyteller
This Storytelling training course combines theory, exercises, roleplay and one-on-one coaching.
A roleplay runs throughout the course, incorporating Q&A and chemistry sessions, pitch presentation creation and preparation, culminating the pitch itself.
Performances are filmed and trainees coached to deliver persuasive presentations.
The course content can be adapted to support internal processes and typical pitch scenarios.
Top line is the feedback from yesterday has been unanimously excellent. Everyone says it was incredibly interesting and useful for them.
Chief Strategy Officer
Starcom Mediavest Group
Great and very intense.
Procter & Gamble
Make Yourself are extremely helpful and professional. They always go that extra mile to run seamless and engaging courses that our people love and see real results from.
Fantastic! Well structured, well pitched, well paced and (unsurprisingly!) well delivered.
Thanks for this wonderful course, really the best I ever had.
Global internet company
The very best trainers with real world experience of what they teach.
Learning & Development Director
Top 5 Investment Bank