Gary Lucas

Gary’s 20 years experience in the front line, selling, training and managing sales teams, have equipped him to truly understand the tough challenges facing organisations today.  Having sold everything from ad space through to high value network solutions, he specialises in improving sales and leadership effectiveness.

Gary initially rose through the sales and management ranks of business media companies including VNU, Dennis Publishing, McGraw Hill, and EMAP before tackling Senior Business Development roles within the internet and telecoms sectors. 

His responsibilities for global sales networks honed his understanding of the international sales process and how to recruit and train people from very different cultures selling into their own local markets in the USA, Europe, Asia, and the Middle East.

Since moving into sales consultancy and coaching in 2002, Gary has advised and trained in sales and management within many sectors including Publishing & On-Line Media, Events, Financial Information, Pharmaceuticals, Healthcare, Professional Services, Logistics, Software and Communications.

The depth of Gary’s experience ensures his ability to build credibility, respect and rapport within all levels of an organisation. Using a variety of training and coaching techniques, he teaches a combination of ‘hard’ commercial process models, as well as the ‘soft’ influencing skills that give you a real edge: how to build trust and rapport by saying the right things in the right way, and how to manage the nuances of non-verbal communication to keep you connected with the person across the table.