August 7, 2017 1:03 pm

Storytelling is our most ancient and prolific art form and is engrained in our minds from childhood. Every day of our adult life we tell and take in stories, we absorb them from every medium and, even when we sleep, we dream in stories. So imagine if we could harness the power of storytelling for our business?

Increasingly companies are recognising the importance of storytelling and how they can inspire action.

Of the many available excellent storytelling courses London has one in particular that will show you how to create powerful stories. It focuses on performance aspects of storytelling – how to hold an audience, take them on a journey and ultimately persuade and convince them. The importance of storytelling in the information age cannot be underestimated.

Did you know that?

  1. Left and right brains are engaged by stories
  2. Stories can act as ‘zip files’, carrying information into people’s heads
  3. Stories can act as a leadership tool
  4. Stories can act as an influencing tool

Here is a good example of the power of storytelling.
Robert Winston was filming part of a BBC documentary on location at a private house. Two days before, his eighty year old mother had been left unattended for several hours on a trolley in a hospital corridor. He stood up in the House of Lords and told the story of how his mother was treated. As soon as he arrived at the house he had Alastair Campbell on the phone looking for him. Within an hour a breathless young party official arrived from Labour Party HQ at Milbank to talk to him. By lunchtime BBC and ITN news crews were on the drive vying to interview him. Throughout that day the interviews appeared at the top of every news bulletin. That one single story had the ability to change the nation’s perception of how the government was caring for the elderly and running the NHS.

If Robert Winston had stood up in the House of Lords and spouted facts and figures would it have had the same impact? Of course not.

This is precisely why stories are so powerful in business. Read here for more information. Stories have the power to change the minds of people and of their clients.